European Management Education & Learning (e-
Luxury Retail
Client objective:
To identify the market potential and channels for a new range of nanocosmetics. Our work involved the collection and analysis of information including demographics, client profiling, competitor profiling, identification of distribution channels and identification of relevant regulations / safety concerns or other potential issues relating to nanocosmetics.
Result:
Identified the target market and distribution channels most likely to be successful
for a product launch. Thereafter, the product was successfully launched through high-
