Cash is king

European Management Education & Learning (e-mel) LLP is a Limited Liability Partnership number OC303000, registered in England.

Registered address: 55 West Street, Marlow, Buckinghamshire SL7 2LS.

VAT number GB 913 4618 34

Cash is still King:

Despite many different measurements of a company's success, the one resource that keeps a trading organisation going is cash. That is one aspect of business survival that has not changed over the decades. The reasons for getting into a poor cashflow position are numerous and include failure to control costs, non-collection of overdue invoices, Taxation debt and poor forecasting of sales. However, once in a poor cash position, it can be very difficult for a company to get back onto the right track. e-mel helps organisations understand their position and what can be done to improve cashflow performance.

A common misunderstanding is that profit is the only measure of success. Cash is crucial, and not only cashflow: Aside from the cash companies have tied up in debtors and from paying suppliers too early, there are a large number of assets that absorb cash that could otherwise be used to fund new products, open new markets or reduce debt. For example, buildings, equipment and vehicles. We have developed a diagnostic tools that can be use to help organisations understand where cash can be released and how much.

We have developed a proven, structured approach to diagnosing cash flow issues and developing solutions that are practical and effective. The approach is equally applicable to small and medium sized companies. To access a presentation about our approach <click here>. Contact us to learn more.

Managing Partner, Jon Moon explains the impact of the Credit Crunch on small businesses: