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Branding

Client objective:

To assess market conditions in the UK in advance of the launch of a new brand of food outlets specialising in sandwiches, breads and fillings from Europe. Our client was looking for a “go, no-go” decision and required our help in gathering information about peoples’ attitude to the brand.  Our initial work included an online survey to gauge public perceptions.

Result:

Our survey targeted people of a specific demography and provided a lot of insight which indicated that, at the particular time of asking, the brand might not be successful if launched. It was suggested that limited trials be conducted to introduce the concept and food to the UK.