To assess market conditions in the UK in advance of the launch of a new brand of
food outlets specialising in sandwiches, breads and fillings from Europe. Our client
was looking for a “go, no-go” decision and required our help in gathering information
about peoples’ attitude to the brand. Our initial work included an online survey
to gauge public perceptions.
Our survey targeted people of a specific demography and provided a lot of insight
which indicated that, at the particular time of asking, the brand might not be successful
if launched. It was suggested that limited trials be conducted to introduce the concept
and food to the UK.